LILY TOBEKA CO., LTD. participated in THAIFEX – Anuga Asia 2025, one of Asia’s leading international food and beverage trade exhibitions. At the event, the company showcased products from its three core brands—Khao Shong Nuts, Khao Shong Select, and Pioneer Farm—highlighting its strong capabilities in flavor development, product innovation, and alignment with global consumer trends.
LILY TOBEKA is recognized as a specialist in Asian-flavored coated nuts, with deep expertise in developing bold and authentic taste profiles inspired by Thailand, Japan, and Korea. Signature flavors such as Wasabi, Sriracha, and Tom Yum continue to attract strong interest from international buyers, reflecting the company’s deep understanding of regional taste preferences and cultural nuances.
During the exhibition, the company presented its best-selling products from the Khao Shong brand, particularly its signature coffee-coated peanuts, including Strong Coffee, Mocha, and Cappuccino flavors. These products exemplify the brand’s expertise in balancing rich coffee aromas with satisfying nut texture, and remain popular among both domestic and overseas markets.
LILY TOBEKA also introduced new product innovations designed to meet the growing Guilt-Free consumption trend. These include reduced-salt nut products, granola balls, and macarons, developed for health-conscious consumers seeking better-for-you snacks without compromising on taste or quality.
A key highlight of this year’s participation was the continued success of Pioneer Farm, whose Daily Nuts range received the Future Food Award once again. This achievement reinforces the brand’s positioning in the future food segment and demonstrates LILY TOBEKA’s ability to consistently deliver products that align with evolving consumer lifestyles and sustainability-driven food trends.
To enhance visitor engagement, the LILY TOBEKA booth featured an interactive “Spin & Win” activity, inviting attendees to participate and receive popular products from all three brands as prizes. The activity created a lively and welcoming atmosphere, allowing visitors to experience the brands through direct product interaction.
Participation in THAIFEX – Anuga Asia 2025 marks another important milestone for LILY TOBEKA CO., LTD., strengthening its role as a Thai food manufacturer with strong Asian flavor expertise, a commitment to innovation, and a clear vision to expand sustainably in global markets.
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