Our Story

A History of Excellence

Our Story

A legacy born from passion, passed down through generations, and rooted in Thailand’s rich flavor heritage

Our History

Our Journey
Through Time

1960

A History of Excellence

It all began in a quiet park in Trang, Thailand, where Mr. Chirah Chiralerspong stumbled upon wild coffee bushes. Inspired by their aroma, he created a signature coffee blend - and soon after, an irresistible coffee-coated peanut. What started as a local favorite quickly became a regional sensation.

1992

Family Heritage Recipes

Driven by her father's legacy, Mr. Chirah’s daughter established Lily Tobeka - a manufacturer dedicated to crafting wholesome, innovative snacks. Using the original family recipe, she transformed the humble coffee-coated peanut into a product line that combined tradition with modern taste.

2008

Asia’s Coated Nut Mastery

Lily Tobeka pioneered coated nut manufacturing in Asia, introducing bold flavors like wasabi and sriracha that quickly won international markets. Our signature coating technique, passed down from Japanese master Mitsukuni Imoto, combined with globally certified production standards, ensures premium snacks trusted worldwide.

Today

Leading the World of Flavor

From a family recipe to a world-renowned manufacturer, Lily Tobeka is now a global leader in nut and snack manufacturing. With decades of innovation, award-winning excellence, and trusted OEM partnerships, we continue to set the standards in flavor and quality.

Our Founders

Mr. Chira Chiralerspong

Founder of Khao Shong Nuts
(1916 - 1984)

The originator of the iconic coffee-coated peanut whose 1960 discovery laid the foundation for Lily Tobeka’s legacy.

Mr. Mitsukuni Imoto

Founder of Lily Tobeka
Technology Transfer Adviser
(1935 - 2024)

A Japanese coating expert whose signature technique elevated Lily Tobeka’s coated nuts to industry-leading quality.

Leading with Purpose,
Serving with Heart

Vision

To lead the world in nut-based snacks by bringing Asian flavors to the global stage.

Mission

To create innovative nut snacks using premium ingredients and bold, Asian-inspired tastes.

Corporate Values

We value creativity beyond convention, global thinking, and quality crafted with passion.

Lily Tobeka strives toward global leadership in nut manufacturing.