Khao Shong Nuts partnered with Little Things, a live streaming service agency, to support BU Open House 2024 at Bangkok University, transforming classroom learning into a real-world live commerce experience for students.
As part of the initiative, Khao Shong Nuts sponsored its best-selling products for students interested in the Advertising Program, School of Communication Arts. The activity was designed to give prospective students a firsthand opportunity to experience how creativity, communication, and digital commerce come together in today’s marketing landscape.
During the event, Bangkok University set up a dedicated booth where participants were invited to go live and sell real products in real time. Students took on the role of live stream hosts—presenting products, engaging with viewers, and learning how live commerce operates in a practical, hands-on environment beyond the classroom.
With support from Little Things, the activity provided guidance on live streaming techniques, content presentation, and audience interaction, helping students gain insight into one of the fastest-growing areas in digital marketing.
Through this collaboration, Khao Shong Nuts reinforces its commitment to supporting educational initiatives and empowering the next generation of creative professionals by turning learning into action—from classroom to live stream.
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